Leadership Is Language by David Marquet: How Words Shape Workplace Culture and Performance
Book Info
- Book name: Leadership Is Language
- Author: David Marquet
- Genre: Business & Economics, Self-Help & Personal Development
- Pages: 288
- Published Year: 2020
- Publisher: Berrett-Koehler Publishers
- Language: English
Audio Summary
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Synopsis
Former Navy commander David Marquet challenges the outdated industrial-age language still dominating modern workplaces. Through gripping real-world disasters like the El Faro shipwreck and the Deepwater Horizon explosion, he reveals how our words create cultures of compliance rather than collaboration. Marquet argues that the binary, deterministic language of the 20th century—designed to maximize efficiency and reinforce hierarchy—is fundamentally incompatible with today’s need for adaptability, innovation, and teamwork. He offers practical frameworks for replacing command-and-control communication with language that empowers thinking, encourages diverse perspectives, and builds psychological safety. This book isn’t just about better communication—it’s about fundamentally rethinking how we lead in the 21st century.
Key Takeaways
- Traditional workplace language is a relic from the industrial age, designed for efficiency and hierarchy rather than adaptability and collaboration
- Binary, deterministic questions like “Are you sure?” shut down thinking, while open-ended questions like “How sure are you?” invite deeper reflection and dialogue
- Dividing workers into “thinkers” and “doers” wastes human potential and creates dangerous communication gaps that can lead to catastrophic failures
- Leaders must shift from using language of invulnerability and compliance to language that creates psychological safety and encourages dissent
- Small changes in how we phrase questions and statements can dramatically transform team dynamics and organizational outcomes
My Summary
Why Your Workplace Still Speaks Industrial-Age Language
I’ll be honest—when I first picked up David Marquet’s Leadership Is Language, I wasn’t expecting a book about workplace communication to grip me quite like a thriller. But Marquet opens with the 2015 sinking of the El Faro, a container ship that went down in a hurricane with all 33 crew members lost. As he unpacks the recovered voice recordings from the bridge, you realize this wasn’t just a weather tragedy. It was a language tragedy.
The captain kept reassuring everyone: “We’re gonna be fine.” “It should be fine.” He dismissed concerns and shut down alternative viewpoints. And here’s the kicker—he probably thought he was being a good leader. He was projecting confidence, showing decisiveness, maintaining morale. But what he was actually doing was using the language of the industrial age, a communication style designed over a century ago for steel mills and assembly lines.
Marquet’s central thesis hit me hard because I’ve seen it play out in every corporate environment I’ve worked in. We’re still using Frederick Winslow Taylor’s 1911 playbook from The Principles of Scientific Management, where workers were divided into “thinkers” (management) and “doers” (everyone else). Taylor literally calculated that steel mill workers were most efficient when shoveling exactly 21 pounds of material at a time—not 20, not 22, but precisely 21 pounds.
That obsession with reducing variability made sense for manufacturing identical parts. But humans aren’t car parts or hamburgers. We’re variable by nature. We have insights, concerns, and perspectives that shift based on context. Yet our workplace language still treats people like interchangeable cogs in a machine.
The Hidden Costs of Binary Thinking
One of Marquet’s most powerful concepts is the distinction between binary, deterministic language and open-ended, exploratory language. This might sound academic, but stick with me—it’s incredibly practical.
When the El Faro’s captain asked his crew, “Are you sure?” about their route, he was asking a binary question. The only possible answers are “yes” or “no.” It’s a conversation stopper disguised as a conversation starter. What he should have asked was, “How sure are you?” This simple shift changes everything.
“How sure are you?” invites nuance. It asks people to think rather than simply comply. Someone might respond, “I’m about 70% confident, but I’m concerned about the pressure system moving faster than predicted.” That’s actionable information. That’s the kind of input that saves lives.
I’ve started paying attention to this in my own conversations, and it’s eye-opening how often we default to binary language. “Do you agree with this approach?” “Are we ready to launch?” “Is everyone on board?” These questions sound inclusive, but they’re actually designed to extract compliance, not genuine input.
The industrial-age workplace needed compliance. When you’re producing millions of identical widgets, you need everyone following the exact same process. Variability was the enemy. But in today’s knowledge economy, variability is often our greatest asset. We need diverse perspectives, creative problem-solving, and the ability to adapt quickly to changing conditions.
From Invulnerability to Psychological Safety
Marquet introduces what he calls the “language of invulnerability”—the confident, goal-driven communication style that leaders have been taught to use for generations. “We’ve got this.” “No problem.” “We’re not turning around.” This language is meant to inspire confidence and maintain momentum.
But here’s what it actually does: it makes it psychologically unsafe for anyone to raise concerns. If the leader has already declared victory, who wants to be the person suggesting we might fail? If the boss has confidently stated the plan, who wants to look weak or fearful by questioning it?
The Deepwater Horizon disaster that Marquet references is another tragic example. Pressure gauges were showing dangerous readings, but the language and culture on that rig made it difficult for lower-ranking workers to challenge the decisions being made by those above them. Twenty-nine people died, and the environmental damage was catastrophic.
What strikes me most about these examples is that nobody involved was incompetent or malicious. They were all using the communication patterns they’d been taught, patterns that have been reinforced in workplaces for over a century. The problem isn’t the people—it’s the language itself.
Practical Applications for Modern Leaders
So how do we actually change this? Marquet isn’t just diagnosing the problem—he offers concrete alternatives. Here are the shifts I’ve found most valuable:
Replace “Tell me what you think” with “What are you thinking?”
This seems like a minor distinction, but the first phrase is a command disguised as a question. It puts people on the spot and often elicits the response they think you want to hear. The second phrase is genuinely curious and invites authentic sharing.
Shift from “Are you confident?” to “What’s your confidence level?”
Again, we’re moving from binary to nuanced. When someone says they’re “80% confident,” you can ask, “What would get you to 90%?” Now you’re having a productive conversation about risk mitigation rather than just extracting a yes-or-no answer.
Replace “I need you to…” with “What do you need to…”
This shifts the focus from your needs to their needs. It recognizes that the person doing the work probably has insights about what resources, information, or support would help them succeed. It’s collaborative rather than directive.
Change “Let me know if you have any problems” to “What problems do you anticipate?”
The first phrase sounds supportive but actually discourages people from raising issues—nobody wants to be the person with problems. The second phrase normalizes challenges and invites proactive problem-solving.
Move from “We’re going to…” to “What if we…”
This transforms declarations into invitations for collaborative thinking. It signals that the plan isn’t set in stone and that input is genuinely welcome, not just tolerated.
I’ve been experimenting with these shifts in my own work, and I won’t lie—it feels awkward at first. We’re so conditioned to use directive, binary language that the alternatives can feel wishy-washy or indecisive. But the results speak for themselves. I’m getting better information, catching potential problems earlier, and seeing more engagement from the people I work with.
Why This Matters More Than Ever
Marquet wrote this book before the COVID-19 pandemic fundamentally transformed how many of us work, but his insights feel even more relevant now. Remote and hybrid work environments make communication more challenging. We’ve lost the informal hallway conversations and the ability to read body language in meetings. The language we use in Slack messages, Zoom calls, and emails carries even more weight.
Moreover, the pace of change in most industries has accelerated dramatically. The old model of having a few thinkers at the top make all the decisions while everyone else executes simply doesn’t work when conditions are changing faster than information can flow up and down the hierarchy. We need everyone thinking, everyone contributing insights, everyone feeling empowered to speak up when they see problems.
The research on psychological safety backs this up. Google’s Project Aristotle, which studied hundreds of teams to determine what made them effective, found that psychological safety was the most important factor. Teams where people felt safe to take risks, admit mistakes, and challenge ideas outperformed teams with more raw talent but less psychological safety.
And psychological safety is created through language. Every question we ask, every statement we make, either reinforces or undermines it.
Where Marquet’s Approach Shines
What I appreciate most about Leadership Is Language is its practicality. Marquet isn’t offering vague platitudes about “being a better communicator.” He’s providing specific phrases you can use tomorrow. He’s showing you exactly how to structure questions differently, how to run meetings that invite genuine input rather than rubber-stamp decisions, and how to create systems that distribute decision-making authority.
His background as a Navy submarine commander gives him unique credibility. Submarines are about as hierarchical as organizations get, and they operate in high-stakes environments where mistakes can be fatal. If these principles work there, they can work anywhere.
The book is also refreshingly concise. At 288 pages, Marquet respects your time. He makes his points clearly, supports them with compelling examples, and moves on. There’s no unnecessary padding or repetition.
The Limitations Worth Noting
That said, the book isn’t perfect. Some readers might find the focus on maritime and military disasters somewhat limiting. While these examples are dramatic and effective at illustrating the stakes, they don’t always translate directly to typical office environments. I would have appreciated more examples from corporate settings, particularly from industries like tech, healthcare, or education.
Additionally, Marquet occasionally glosses over the real challenges of implementing these changes in organizations with entrenched cultures. Changing language patterns is one thing; changing the power dynamics and incentive structures that reinforce old patterns is quite another. A middle manager who starts using more open-ended, collaborative language might find themselves at odds with senior leaders who still expect decisive, directive communication.
The book also focuses heavily on verbal communication and could have explored written communication more thoroughly. In an era where much of our workplace interaction happens via email, Slack, and other text-based platforms, guidance on how to apply these principles in writing would be valuable.
How This Compares to Other Leadership Books
If you’re familiar with Marquet’s earlier book, Turn the Ship Around!, you’ll recognize some themes here, but Leadership Is Language goes deeper into the specific mechanisms of communication. Where Turn the Ship Around! told the story of how he transformed the culture on his submarine, this book provides the linguistic toolkit for anyone to do similar work.
The book pairs well with Amy Edmondson’s The Fearless Organization, which explores psychological safety in depth, and Kim Scott’s Radical Candor, which offers another framework for more effective workplace communication. What distinguishes Marquet’s work is its focus on the specific words and phrases we use, not just the broader principles.
It also complements Daniel Kahneman’s Thinking, Fast and Slow nicely. Kahneman explores how our brains toggle between quick, intuitive thinking (System 1) and slower, more deliberate thinking (System 2). Marquet’s approach is essentially about using language to help people shift into System 2 thinking when it matters most—to slow down, consider alternatives, and make better decisions.
Questions Worth Pondering
As I finished the book, a few questions kept nagging at me. How do we balance the need for collaborative, open-ended communication with the reality that sometimes decisions need to be made quickly? In genuinely urgent situations, is there still a place for directive language?
And what about contexts where the people you’re leading genuinely lack the expertise to contribute meaningfully to certain decisions? Marquet’s approach assumes a baseline of competence and relevant knowledge. How do we adapt these principles when working with new team members or in situations with significant expertise gaps?
I’d love to hear how others have navigated these tensions. Have you found ways to maintain decisiveness while still creating space for input? How do you handle situations where collaborative language feels like it’s slowing things down too much?
Why You Should Read This Book
Here’s the bottom line: if you lead people in any capacity—whether you’re a CEO, a team lead, a project manager, or a parent—this book will change how you communicate. It’s not about adding more meetings or making everything a committee decision. It’s about using language more intentionally to unlock the thinking and potential of everyone around you.
The industrial age is over, but its language lingers in our workplaces like a ghost. Marquet gives us the tools to finally exorcise it and create communication patterns fit for the 21st century. The examples are compelling, the advice is practical, and the stakes—as those tragic maritime disasters show—couldn’t be higher.
I’m still working on internalizing these lessons myself. Old habits die hard, and I catch myself slipping into binary questions and directive statements more often than I’d like to admit. But I’m getting better, and I’m seeing the results in the quality of conversations I’m having and the engagement I’m seeing from others.
What about you? Have you noticed how industrial-age language shows up in your workplace? What communication patterns are you trying to change? I’d love to hear your experiences in the comments below. Let’s learn from each other as we figure out how to lead better through the language we choose.
Further Reading
https://www.goodreads.com/book/show/42774083-leadership-is-language
https://davidmarquet.com/books/leadership-is-language/
https://www.armyupress.army.mil/Journals/Military-Review/English-Edition-Archives/May-June-2020/BRE-MJ20-Bundt/
